TV-CM

TV CM Creative

[Premise]

Before the ad production, we assumed that the audience was not aware of Hitachi’s business in Taiwan other than air-conditioners and home appliances.

[Main Appeal]

We hope the audience would appreciate more about Hitachi’s wide business scope. Hitachi is both high-tech based and localized here in Taiwan. Hitachi starts your everyday life and watch over every moment of it.

[Execution]

We set the view angle to feel like Hitachi products are personalized and watching over every aspect of life of Taiwan people.